School: Fanshawe College

Program：Business - Marketing

Program Description:

The Fanshawe Business - Marketing program will help you build a strong foundation to gain entry to a variety of marketing career paths. Starting with the marketing basics, you'll cover both theory and practical application of customer analysis, segmentation, and targeting; integrated marketing communications; pricing and distribution strategies; and product and service development and management. Available in a traditional in class format with September, January, February and May admission or 100% online.

If you are thinking about completing your diploma online you can assess your readiness with Smart Measure, an indicator of the degree to which distance learning and/or learning in a technology rich environment is the right fit for you. We also have a handy checklist to guide you along the way to becoming an online learner.

There are options to transfer to the Business Administration - Marketing advanced diploma or the Honours Bachelor of Commerce (Digital Marketing) degree at Fanshawe. Further details are available in this Digital Marketing Pathways guide. You can also be eligible to complete a degree program at many other post-secondary institutionsor complement your diploma with a graduate certificate offered at Fanshawe College.

Advantages:

Business - Marketing is a two-year Ontario College Diploma program. This program provides students with a strong foundation to gain entry to a variety of marketing career paths. Courses cover topics such as customer analysis, segmentation, and targeting; integrated marketing communications; pricing and distribution strategies; and product and service development and management. Hands-on activities include market research studies, advertising campaigns, sales and business plans - many of these activities involving live clients from industry. Students learn to use current software programs, including presentation, spreadsheet, graphic design and publishing applications. Graduates receive full credit toward a credential with the Canadian Institute of Marketing and earn credits towards the Certified Sales Professional designation offered by the Canadian Professional Sales Association. Graduates who meet admission requirements are eligible for transfer to the Business Administration - Marketing Advanced Diploma program.

Admission Requirement:

OSSD with courses from the College (C), University (U), University/College (M), or Open (O) stream WITH: 
- Any Grade 12 English (C) or (U) 
- Mathematics* ONE OF:
       - Any Grade 12 Mathematics (C) or (U)
       - Any Grade 11 Mathematics (C), (U), or (M)
          (Note: a minimum final grade of 60 required for any Grade 11 Mathematics course)
OR
Academic and Career Entrance Certificate (ACE) 
OR 
Ontario High School Equivalency Certificate (GED) AND: 
- Mathematics* ONE OF:
       - Any Grade 12 Mathematics (C) or (U)
       - Any Grade 11 Mathematics (C), (U), or (M)
          (Note: a minimum final grade of 60 required for any Grade 11 Mathematics course)
OR 
Mature Applicant with standing in the required courses and grade stated above

Note:

• *Applicants who lack the      required Mathematics may still gain eligibility for admission by      completing appropriate prior upgrading.

Tuition Fees:

Canadian Students

International Students

Career：

Graduates of the Business - Marketing program are prepared for a marketing career in all sectors (e.g., manufacturing, retail, health care, education, not-for-profit, government) and in several fields (e.g., sales, retail management, advertising, brand management, sports and event marketing, market research, customer relationship management). Graduates are suited to a variety of entry-level positions, including marketing officer, marketing assistant, sales assistant, sales representative, merchandiser, advertising coordinator, media buyer, account representative and market researcher.

Credits Transfer

Fanshawe has pathway partnerships with over 60 institutions worldwide.  From degree completion to Master's Program admissions pathways – we have it covered.

Pathways database

Fanshawe's Pathways database can be searched by your Fanshawe program or your desired institution.  We make every effort to reflect the most current pathway information, however, it may be subject to change.

ONTransfer.ca

Link to Fanshawe College Official Website

https://www.fanshawec.ca