School: Fanshawe College

Program：Business Administration – Marketing

Program Description:

Build on your Business - Marketing diploma experience with the Fanshawe Business Administration – Marketing Advanced Diploma program, and put yourself on the road to professional success. This advanced diploma works by giving you access to real companies where you'll solve real marketing challenges. In this program, you will gain experience in entertainment and event marketing; market research; customer relationship management; global marketing; sales management; new media marketing; web design and more.

Your experience will be cutting edge. Fanshawe was the first college to work with Google and the Search Engine Marketing Professional Organization, which gives you unique opportunities to develop search engine marketing skills and conduct real search engine marketing campaigns on the Internet. Available in a traditional in-class format with September admission.

You can apply for the opportunity to further develop your marketing consulting skills, with the option of substituting two courses for the intensive community consultancy program, working with real business live clients.

There are options to transfer to the Honours Bachelor of Commerce (Digital Marketing) degree at Fanshawe. Further details are available in this Digital Marketing Pathways guide.

You can also be eligible to complete a degree program at many other post-secondary institutions or complement your advanced diploma with a graduate certificate offered at Fanshawe College.

Advantages:

Business Administration - Marketing is a three-year Ontario College Advanced Diploma program (laptop required). Through a curriculum that builds on the Business - Marketing program, students acquire and practice skills in a number of specialized marketing disciplines, including sports, entertainment and event marketing; market research; customer relationship management; global marketing; sales management; new media marketing; and web design. A unique feature of the program is Fanshawe's collaborative relationship with Google, which allows students to gain experience in search engine marketing (SEM) and search engine optimization (SEO) by running live campaigns for real clients using Google Adwords and Google Analytics. The program prepares students to pursue Google designations which are in high demand but not widely available. Applied learning is further enhanced through projects requiring students to help solve real problems for community organizations that target business, consumer, international and not-for-profit markets. Graduates of the program will have superior analytical, decision-making, and communication skills and the ability to succeed in a variety of functional areas, including SEM, sales, market research, advertising and promotion, event planning, direct marketing, database marketing, promotions management, brand management and media sales.

Admission Requirement:

Business - Marketing Ontario College Diploma from Fanshawe College with a minimum overall average of 'C+' (2.5 cumulative GPA)
OR
An equivalent qualification from another institution as judged by the College with a minimum overall average of 'C+' (2.5 cumulative GPA)
OR
A combination of relevant education and work experience in a related field as judged by the College to be equivalent to the above

Tuition Fees:

Canadian Students

International Students

Career：

Graduates of the Business Administration - Marketing program are prepared for a marketing career in all sectors (e.g., manufacturing, retail, health care, education, not-for-profit, government) and in several fields (e.g., sales, retail management, advertising, brand management, sports and event marketing, digital marketing, search engine marketing, market research). Graduates are suited to a variety of positions, including marketing specialist, event planner, e-marketing specialist, digital marketing specialist, market researcher, CRM specialist, professional sales representative, customer service supervisor, store manager, advertising specialist, communications coordinator and account coordinator.

Credits Transfer

Fanshawe has pathway partnerships with over 60 institutions worldwide.  From degree completion to Master's Program admissions pathways – we have it covered.

Pathways database

Fanshawe's Pathways database can be searched by your Fanshawe program or your desired institution.  We make every effort to reflect the most current pathway information, however, it may be subject to change.

ONTransfer.ca

Link to Fanshawe College Official Website

https://www.fanshawec.ca