School: Fanshawe College

Program：Marketing Management

Program Description:

The Marketing Management program will ensure your potential meets your management dreams. This one-year graduate certificate is designed for university and college graduates looking for a career in the marketing management sector. The mix of digital marketing courses offered will provide you with a competitive advantage in today's job market. Fanshawe is the only college to work with Google, the Search Engine Marketing Professional Organization and WordTracker, which gives you unique opportunities to develop search engine marketing skills and conduct real search engine marketing campaigns on the Internet. You'll graduate with superior analytical, decision-making, and communication skills, and be ready for a successful career in sales, marketing research, advertising and promotion, event planning, direct marketing, digital marketing, marketing analytics, promotions management, brand management, public relations, and/or media sales.

In the program, you'll dig deep into marketing's role in driving value for business via both web-based and face-to-face strategies you will learn by being exposed to real life business issues. You'll be mentored to manage, develop and justifying marketing strategies, and presenting your creative ideas to your peers and to real business clients.  Available 100% online or in a traditional in-class format with a September and January admission.

If you are thinking about completing your program online you can assess your readiness with Smart Measure, an indicator of the degree to which distance learning and/or learning in a technology rich environment is the right fit for you. We also have a handy checklist to guide you along the way to becoming an online learner.

In-class students can also apply for the opportunity to further develop their marketing consulting skills, with the option of substituting two courses for the intensive community consultancy program, working with real business live clients.

Advantages:
Marketing Management is a one-year Ontario College Graduate Certificate program completed in two four-month levels.  The program is designed for university or college graduates (who may or may not have business experience) but wish to gain professional skills in a number of specialized marketing disciplines, including: digital marketing, not-for-profit marketing, market research; customer relationship management; global marketing; sales management; web design and marketing communications. A unique feature of the program is Fanshawe College's collaborative relationship with Google, which allows students to gain experience in search engine marketing (SEM) and search engine optimization (SEO) by running live campaigns for real clients using Google Adwords and Google Analytics. The program prepares students to pursue Google designations which are in high demand but not widely available. Applied learning is further enhanced through projects requiring students to help solve real problems for community organizations that target business, consumer, international and not-for-profit markets. Graduates of the program will have superior analytical, decision-making, and communication skills and the ability to succeed in a variety of functional areas, including: SEM, digital marketing, sales account management, market research, advertising and promotion, event planning, direct marketing, database marketing, promotions management, and brand management.

Admission Requirement:

A Two- or Three-Year College Diploma, or a Degree
(Note: minimum 'C+' average or cumulative 2.5 GPA)
OR
Acceptable combination of related work experience and post-secondary education as judged by the College*
OR
Five years of work experience in the Marketing/Business field as judged by the College to be equivalent*

Note:

• *Applicants may be required to submit a resume and cover letter that      includes details of work experience.

Tuition Fees:

Canadian students

International Students

Career

Graduates of the Marketing Management program are prepared for a marketing career in all sectors (e.g., manufacturing, retail, health care, education, not-for-profit, government) and in several fields (e.g., sales, retail management, advertising, brand management, sports and event marketing, digital marketing, search engine marketing, market research). Graduates are suited to a variety of positions, including: Digital Marketing Specialist, Market Researcher, Customer Relationship Management (CRM) Specialist, Marketing Specialist, Marketing Analyst, Advertising Specialist, Brand Manager, Category Manager, Account Executive and Event Planner.

Credits Transfer

Fanshawe has pathway partnerships with over 60 institutions worldwide.  From degree completion to Master's Program admissions pathways – we have it covered.

Pathways database

Fanshawe's Pathways database can be searched by your Fanshawe program or your desired institution.  We make every effort to reflect the most current pathway information, however, it may be subject to change.

ONTransfer.ca

Link to Fanshawe College Official Website

https://www.fanshawec.ca