School: Seneca College
Program:Public Relations - Corporate Communications
Program | Public Relations - Corporate Communications | Faculty | Media & Communication |
Credential | Graduate Certificate | Duration | 1 Year |
Starting Month | Fall, Winter | Co-op opportunities | Optional |
Program Description:
This program is an intensive learning experience that will prepare you to be a flexible public relations and communications practitioner with excellent management, research, writing, technical and social skills. You’ll be capable of working independently and becoming productive quickly in a communications or consulting position. Employers and academics in Europe, the USA and most Commonwealth countries now recognize that the practice of public relations (corporate communications) is an applied discipline grounded in its immediate social context. To succeed in the field, practitioners need to develop and apply public relations administration skills and the knowledge of how contemporary societies work and interact with commercial, institutional and political forces and trends.
Consequently, your studies in the Public Relations - Corporate Communications program will provide you with a solid foundation in at least one of several bodies of knowledge before studying public relations. These include political science, economics, history, English literature, sociology, psychology, science, philosophy and business or public administration.
Admission Requirements:
· A recognized degree or three-year post-secondary diploma from an accredited institution.
· English proficiency at the post-secondary level.
· Statement of interest
· Writing test
Tuition Fees:
Campus | Seneca@York |
Tuition | 6,410.50 |
Alumni Fee | 7.25 |
Convocation Fee* | 50.00 |
Health Insurance** | 783.97 |
Health and Wellness Fee | 5.00 |
Seneca Student Federation Fee | 56.50 |
Student Athletic Fee | 40.70 |
Student Bursary Levy | 3.00 |
Student Life Fee | 5.00 |
Student Sport Build Fee | 25.00 |
Student Support Fee | 30.00 |
Technology Fee | 120.00 |
Total Fees Due (first semester in academic year) | $7,536.92 |
Career:
Focus your career on public relations management. Upon completion of our two-semester Public Relations - Corporate Communications program, you'll be prepared for employment in a variety of sectors and organizations, including business, public relations consultancies, investor relations consultancies, professional associations, government relations consultancies and non-profit organizations. As an articulate and effective communications practitioner with excellent managerial, strategic planning, writing, speaking, technical and social skills, you'll be well-equipped to meet the corporate communications needs of most organizations. Initially, you may accept an entry-level public relations or promotional position before moving on to a communications career in such areas as issues management, crisis communication, employee relations, media relations, financial communications and investor relations, government relations, speech writing, special event planning and spokesperson training. You may also choose to apply the knowledge gained in this program to careers other than public relations.
Link to Seneca College Official Website
http://www.senecacollege.ca/fulltime/PRC.html