School: George Brown College
Program: Marketing
Program | Marketing Management – Financial Services
| Faculty | Marketing |
Credential | Ontario College Graduate Certificate | Duration | 1 year |
Starting Month | January, September | Co-op opportunities | No |
Program Description:
In this 12-month Marketing Management – Financial Services graduate certificate program, students will develop the marketing skills that employers value in the area of Financial Services Marketing. Financial Services Marketing combines the understanding of the special needs of financial services customers with strong marketing acumen. Students will develop skills to successfully market to different customers and build long-term profitable relationships with them.
The program combines the basics of database marketing with courses required to prepare to write the Canadian Securities exams of the Canadian Securities Institute. See csi.ca for details about requirements and costs.
Note: The requirements for each designation/certification are set by the granting body, not George Brown College. In order to qualify for any of these designations/certifications, you need to follow the process listed on its website and meet all the requirements applicable to you.
This learning experience will enable you to:
Apply marketing concepts and principles to the financial services sector in Canada and globally
Develop and implement effective strategic marketing plans for financial products and services
Use industry standard software to analyze data to provide marketing insights and create professional marketing analysis reports and presentations
Admission Requirement:
College Advanced Diploma (3-year) or Bachelor's Degree or demonstrated, relevant work experience (resume and references required).
Applicants with international transcripts who do not provide English proficiency test results must test at the College level in the George Brown College English assessment to be considered for admission.
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Tuition Fees:
Application Fee | $95 |
Base Tuition Fee | $13,520 for 2 semesters $20,280 for 3 Semesters |
Incidental Fees (Student ID, Student association membership, etc.) | $1,500 |
Mandatory Health Insurance | $570.82 for one year coverage( Sep-Aug) $388.28 for 8 months coverage(Jan-Aug) $204.64 for 4 months coverage (May- Aug) |
Public Transportation ( Per year), estimated | $1,500 |
Books and supplies (estimated per year) | $1,000-$1,200 |
Career:
You will be prepared for careers in a variety of corporations, particularly within banks, mutual fund companies and other financial institutions and within the agencies and suppliers that service the financial services industry. Graduates from the program have found employment as:
Marketing Specialist
Credit or Business Analyst
Financial Services Officer
Customer Service Representative
Personal Banking Representative
Link to George Brown Official Website
http://www.georgebrown.ca/B406-2017-2018/