School: George Brown College
Program:Sport and Event Marketing
Program | Sport and Event Marketing | Faculty | Marketing |
Credential | Ontario College Graduate Certificate | Duration | 1 Year |
Starting Month | January, September, May | Co-op opportunities | Yes |
Program Description:
In this 12-month Sport and Event Marketing graduate certificate, students will develop the skills to provide innovative solutions in sports, entertainment and cause-related marketing. Our learning is hands-on and project-based, incorporating case studies and projects that can involve industry partners. In the final semester, student teams organize and execute a charitable event.
This learning experience will enable you to:
Develop integrated marketing and media plans for arts, entertainment, cause-related marketing and the sports industry
Plan, execute and evaluate comprehensive events utilizing project management and team building skills
Develop and evaluate sponsorship activation opportunities from the value perspective of the consumer, property and buyer
There are extracurricular activities that run at various times where students can build on their knowledge and skills while networking. These may include:
Speed Mentoring
5 to Watch Canada’s Sports Business Awards
Admission Requirement:
College Advanced Diploma (3-year) or Bachelor's Degree or demonstrated, relevant work experience (resume and references required).
Applicants with international transcripts who do not provide English proficiency test results must test at the College level in the George Brown College English assessment to be considered for admission.
Tuition Fees:
Application Fee | $95 |
Base Tuition Fee | $13,520 for 2 semesters $20,280 for 3 Semesters |
Incidental Fees (Student ID, Student association membership, etc.) | $1,500 |
Mandatory Health Insurance | $570.82 for one year coverage( Sep-Aug) $388.28 for 8 months coverage(Jan-Aug) $204.64 for 4 months coverage (May- Aug) |
Public Transportation ( Per year), estimated | $1,500 |
Books and supplies (estimated per year) | $1,000-$1,200 |
Career:
Graduates will be prepared for careers in the sports and entertainment industry, promotional/advertising agencies, a variety of corporations and not-for-profit organizations. Graduates from the program have found employment as:
Account Manager
Event Coordinator
Game Operations Coordinator
Marketing Coordinator
Program Coordinator
Sponsorship Coordinator
Link to George Brown Official Website
http://www.georgebrown.ca/B400-2017-2018/