School: George Brown College
Program:Marketing
Program | Strategic Relationship Marketing | Faculty | Marketing |
Credential | Ontario College Advanced Diploma | Duration | 1 year |
Starting Month | September | Co-op opportunities | No |
Program Description:
In this 12-month Strategic Relationship Marketing graduate certificate program, students will develop the foundational knowledge and applied skills that employers value in the area of Strategic Relationship Marketing. Marketing in this area combines marketing acumen with analytics to turn insights into leading strategic marketing communication. This involves capturing and harnessing vast amounts of information to provide insights about how to market to different customers with targeted one-to-one communications.
This learning experience will enable you to:
Gather, analyze and interpret data in order to make sound marketing decisions
Create a professional marketing plan using marketing planning processes and tools
Create professional marketing reports and presentations using industry standard software
Plan, implement and evaluate a Strategic Relationship Marketing project
Performance of work in compliance with relevant statutes, regulations and business practices
Admission Requirement:
College Advanced Diploma (3-year) or Bachelor's Degree or demonstrated, relevant work experience (resume and references required).
Applicants with international transcripts who do not provide English proficiency test results must test at the College level in the George Brown College English assessment to be considered for admission.
Tuition Fees:
Application Fee | $95 |
Base Tuition Fee | $13,520 for 2 semesters $20,280 for 3 Semesters |
Incidental Fees (Student ID, Student association membership, etc.) | $1,500 |
Mandatory Health Insurance | $570.82 for one year coverage( Sep-Aug) $388.28 for 8 months coverage(Jan-Aug) $204.64 for 4 months coverage (May- Aug) |
Public Transportation ( Per year), estimated | $1,500 |
Books and supplies (estimated per year) | $1,000-$1,200 |
Career:
You will be prepared for careers in a variety of customer-centric industries, such as telecommunications and media, not-for-profit, retail, financial services and marketing services agencies. Graduates from the program have found employment as:
Marketing Analyst
Account Manager
Business Data Analyst
Marketing Coordinator
Database Marketing Coordinator
Link to George Brown Official Website
http://www.georgebrown.ca/program-finder/