Consulting

Scan

Canada: 905-604-7633   China Direct: 950-405-55808
60 Schools,900 Programs,Free apply

60 Schools,900 Programs

Multi languages,Free apply

905-604-7633(Canada)

950-405-55808(China Direct)

School: Seneca College


ProgramBrand Management       

Program

Brand   Management

Faculty

Business

Credential

Graduate   Certificate

Duration

1 Year

Starting Month

Fall

Co-op opportunities

Optional

 

Program Description:

Brand Management involves understanding all aspects of a brand and then devising a plan in order to build brand equity. Seneca's Brand Management graduate certificate program will focus on providing you with the skills and knowledge to develop and execute successful brand strategies in today's digital environment that are focused on consumers. You will learn from a range of instructional styles, have an opportunity to work on case studies and build relationships with industry professionals through industry/association field work or optional work term. The faculty encourages you to leverage your background in marketing, sales, psychology, economics, management or mathematics to develop strategies with your peers.

 

Admission Requirements:

  • A recognized degree from an accredited institution with a specialization in a marketing-related discipline (e.g. commerce, economics, statistics, social psychology, cultural anthropology) from an accredited institution; OR

  • Mature applicants with 3 to 5 years of documented work experience in a related field may be considered. Relevant résumé and references must be provided.

  • English proficiency at the postsecondary level.

 

Tuition Fees:

Campus

Markham

Tuition

6,410.50

Alumni Fee

7.25

Convocation   Fee*

50.00

Health   Insurance**

783.97

Health and   Wellness Fee

5.00

Seneca   Student Federation Fee

56.50

Student   Athletic Fee

45.70

Student   Bursary Levy

3.00

Student   Life Fee

5.00

Student   Support Fee

30.00

Technology   Fee

120.00

Total Fees Due (first semester in   academic year)

$7,516.92

Book & Supply Costs


Semester

Semester 1

Semester 2

Total per Semester

844.00

689.00






Career:

Brand Management is one of the major factors in any company's success. As a graduate from Seneca's Brand Management program, you'll be prepared for a wide range of rewarding careers. Positions of employment may include: assistant brand/product managers, brand consultants, brand strategists and assistant marketing manager in the growing service and product sectors. You may also find your career on the product and service side of business and marketing.

 

Link to Seneca College Official Website

http://www.senecacollege.ca/fulltime/BMK.html