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Canada: 905-604-7633   China Direct: 950-405-55808
60 Schools,900 Programs,Free apply

60 Schools,900 Programs

Multi languages,Free apply

905-604-7633(Canada)

950-405-55808(China Direct)

School: Seneca College


ProgramMarketing Management

Program

Marketing   Management

Faculty

Business

Credential

Graduate   Certificate

Duration

1 Year

Starting Month

Fall, Winter

Co-op opportunities

Optional

 

Program Description:

With a degree or relevant work experience you could enhance your resume with the advanced marketing concepts and techniques taught in Seneca's Marketing Management graduate certificate program. During this 28-week intensive program you will gain skills and knowledge in several key areas including: marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, generating new accounts and sales revenues, and strategic market planning. Best of all, you can benefit from industry/association field work or an optional work term that puts all your learning to work and helps you build industry connections.

 

Admission Requirements:

  • A recognized      degree from an accredited institution with a specialization in a      marketing-related discipline (e.g. commerce, economics, statistics, social      psychology, cultural anthropology) from an accredited institution; OR

  • Mature      applicants with 3 to 5 years of documented work experience in a related      field may be considered. Relevant résumé and references must be provided.

  • English      proficiency at the postsecondary level.

 

Tuition Fees:

Campus

Markham

Tuition

6,410.50

Alumni Fee

7.25

Convocation   Fee*

50.00

Health Insurance**

783.97

Health and   Wellness Fee

5.00

Seneca   Student Federation Fee

56.50

Student   Athletic Fee

45.70

Student   Bursary Levy

3.00

Student   Life Fee

5.00

Student   Support Fee

30.00

Technology   Fee

120.00

Total Fees Due (first semester in academic   year)

$7,516.92

Book & Supply Costs


Semester

Semester 1

Semester 2

Total per Semester

772.00

762.00






Career:

Marketing Management focuses on creating, building, communicating and delivering value to customers in innovative and creative ways. As a Seneca Marketing Management graduate you are prepared to begin a career path that leads to employment as an account executive, assistant brand manager, customer service manager, sports and entertainment marketing specialist, marketing/sales/retail manager, media buyer, market researcher or digital marketing manager.


Link to Seneca College Official Website

http://www.senecacollege.ca/fulltime/MKM.html