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Canada: 905-604-7633   China Direct: 950-405-55808
60 Schools,900 Programs,Free apply

60 Schools,900 Programs

Multi languages,Free apply

905-604-7633(Canada)

950-405-55808(China Direct)

School: Seneca College


ProgramSocial Media Analytics

Program

Social   Media Analytics

Faculty

Business

Credential

Graduate   Certificate

Duration

1 Year

Starting Month

Fall

Co-op opportunities

Optional

 

Program Description:  

As the field of marketing expands to include new technologies and new channels to reach consumers; social media have emerged as a powerful tool to produce business results. While still a relatively new channel for marketing professionals, social media strategies can be misunderstood and difficult to create. The Social Media Analytics program introduces students to the broad skills required to measure and formulate business strategy based on analysis of available digital data from multiple channels and forms; focusing on social media. Students will learn how to collect and mine various data sets to answer strategic business questions. This program will show students how to quantitatively and qualitatively measure the success of social media campaigns, through a variety of tools and technologies.

 

Admission Requirements:

  • University      degree or three-year college diploma from an accredited institution. We      will consider applicants with an equivalent combination of partially      completed post-secondary and related work experience. In this case a      resume and references must be provided.

  • English      proficiency at the postsecondary level

  • A      postsecondary level course in introductory statistics (or an equivalent      credit)

 

Tuition Fees:

Campus

Markham

Tuition

6,410.50

Alumni Fee

7.25

Convocation   Fee*

50.00

Health   Insurance**

783.97

Health and   Wellness Fee

5.00

Seneca   Student Federation Fee

56.50

Student   Athletic Fee

45.70

Student   Bursary Levy

3.00

Student   Life Fee

5.00

Student   Support Fee

30.00

Technology   Fee

120.00

Total Fees Due (first semester in   academic year)

$7,516.92

Book & Supply Costs


Semester

Semester 1

Semester 2

Total per Semester

200.00

200.00






Career:

As a graduate, you will be equipped with the tools and techniques to find work in a wide range of marketing related careers such as: Marketing Analyst, Media Analyst, Campaign Analyst, Pricing Specialist, Research and Communications Specialist, Loyalty Analyst, Assistant Manager - Performance Metrics, Assistant Manager - Digital Metrics, and Marketing Planner. Social media are evolving rapidly and new entrepreneurship opportunities in this field present themselves daily


Link to Seneca College Official Website

http://www.senecacollege.ca/fulltime/SMA.html