School: George Brown College
Program: Marketing
Program | Business Administration - Marketing
| Faculty | Marketing |
Credential | Ontario College Advanced Diploma | Duration | 3 years |
Starting Month | January, September | Co-op opportunities | Yes |
Program Description:
This six-semester (plus two work experience semesters) advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown is more than textbooks and lectures. Our learning is hands-on and project-based, and this advanced diploma in Marketing provides opportunities for case studies as well as real world projects that can involve industry partners.
What differentiates the three-year advanced diploma from the two-year diploma is the additional opportunities for hands-on learning in advanced subject matter such as in digital marketing courses, international marketing courses, marketing research courses, and marketing strategy courses. As well, you can expand your horizons with additional business electives.
This learning experience will enable you to:
Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market
Conduct primary and secondary market research to provide information needed to make marketing decisions
Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others
Evaluate the viability of marketing products, concepts, goods, or services in an international market or markets
Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria
Integrate digital marketing and social media into a marketing plan with an understanding of various platforms and technologies
Admission Requirement:
Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.
Ontario Secondary School Diploma or equivalent**
Grade 12 English (C or U)
Grade 11 Math (M or U) or Grade 12 (C or U)
** Mature Student status (19 years of age or older)
Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.
Tuition Fees:
Application Fee | $95 |
Base Tuition Fee | $13,520 for 2 semesters $20,280 for 3 Semesters |
Incidental Fees (Student ID, Student association membership, etc.) | $1,500 |
Mandatory Health Insurance | $570.82 for one year coverage( Sep-Aug) $388.28 for 8 months coverage(Jan-Aug) $204.64 for 4 months coverage (May- Aug) |
Public Transportation ( Per year), estimated | $1,500 |
Books and supplies (estimated per year) | $1,000-$1,200 |
Career:
Graduates from the three-year marketing program are prepared for careers in a wide range of business sectors including advertising agencies, marketing consulting firms, telecommunication and media, digital marketing, retailers, banks and other financial institutions, government, not-for-profit and small businesses. Graduates from the program have found employment as:
Account Manager
Digital Marketing Coordinator
Brand Coordinator
Digital Brand Ambassador
Sales Associate
Customer Service Representative
Financial Service Representative
Link to George Brown Official Website
http://www.georgebrown.ca/B158-2017-2018/