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60 Schools,900 Programs,Free apply

60 Schools,900 Programs

Multi languages,Free apply

905-604-7633(Canada)

950-405-55808(China Direct)

School: George Brown College

Program Marketing

Program

Business Administration - Marketing

 

Faculty

Marketing

Credential

Ontario College Advanced Diploma

Duration

3 years

Starting   Month

January, September

Co-op   opportunities

Yes

 

 

Program Description:

 

This six-semester (plus two work experience semesters) advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown is more than textbooks and lectures. Our learning is hands-on and project-based, and this advanced diploma in Marketing provides opportunities for case studies as well as real world projects that can involve industry partners. 

What differentiates the three-year advanced diploma from the two-year diploma is the additional opportunities for hands-on learning in advanced subject matter such as in digital marketing courses, international marketing courses, marketing research courses, and marketing strategy courses. As well, you can expand your horizons with additional business electives.

This learning experience will enable you to: 

  • Develop an integrated marketing communication strategy for      marketing products, concepts, goods, or services based on an identified      target market

  • Conduct primary and secondary market research to provide      information needed to make marketing decisions

  • Develop strategies to establish effective working relationships      with clients, customers, consumers, co-workers, supervisors, and others

  • Evaluate the viability of marketing products, concepts, goods,      or services in an international market or markets

  • Formulate and prepare a marketing plan including marketing      objectives, marketing mix, marketing strategies, budgetary considerations,      and evaluation criteria

  • Integrate digital marketing and social media into a marketing      plan with an understanding of various platforms and technologies

Admission Requirement:

Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.

  • Ontario Secondary School Diploma or equivalent**

  • Grade 12 English (C or U)

  • Grade 11 Math (M or U) or Grade 12 (C or U)

** Mature Student status (19 years of age or older)

Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.

 

Tuition Fees:

Application Fee

$95

Base Tuition Fee

$13,520 for 2 semesters

$20,280 for 3 Semesters

Incidental Fees (Student ID, Student   association membership, etc.)

$1,500

Mandatory Health Insurance

$570.82 for one year coverage( Sep-Aug)

$388.28 for 8 months coverage(Jan-Aug)

$204.64 for 4 months coverage (May- Aug)

Public Transportation ( Per year),   estimated

$1,500

Books and supplies (estimated per year)

$1,000-$1,200

 

Career

Graduates from the three-year marketing program are prepared for careers in a wide range of business sectors including advertising agencies, marketing consulting firms, telecommunication and media, digital marketing, retailers, banks and other financial institutions, government, not-for-profit and small businesses. Graduates from the program have found employment as: 

  • Account Manager

  • Digital Marketing Coordinator

  • Brand Coordinator

  • Digital Brand Ambassador

  • Sales Associate

  • Customer Service Representative

  • Financial Service Representative

 

Link to George Brown Official Website

http://www.georgebrown.ca/B158-2017-2018/