School: Seneca College
Program:Event Marketing - Sports, Entertainment, Arts
Program | Event Marketing - Sports, Entertainment, Arts | Faculty | Business |
Credential | Graduate Certificate | Duration | 1 Year |
Starting Month | Fall, Winter | Co-op opportunities | Optional |
Program Description:
Event and Experiential Marketing is one of the fastest growing fields in marketing. It's about growing strong event brands and creating engaging experiences for target audiences. Event Marketing is a sophisticated discipline that involves both the 'marketing of events' as well as 'marketing through events.' Corporations and organizations integrate events into the traditional marketing mix as a means to connect consumers to their brands in a compelling way. Event Marketing is a strategic, disciplined approach to event planning and management, and involves sponsor brand activation and the amplification of live experiences through digital and social media.
Advantages:
A unique learning experience in which you're able to:
apply classroom knowledge to solving real business problems;
work co-operatively in interdisciplinary teams;
gain greater self-esteem and self-confidence from interacting with event clients and event partners;
gain job-ready skills and industry know-how through extensive hands-on opportunities in the event world;
learn in a non-traditional manner;
benefit from direct industry-partner mentoring;
develop personal, team, followership and leadership skills.
Admission Requirements:
A recognized degree from an accredited institution with a specialization in a marketing-related discipline (e.g. commerce, economics, statistics, social psychology, cultural anthropology) from an accredited institution; OR
Mature applicants with 3 to 5 years of documented work experience in a related field may be considered. Relevant résumé and references must be provided.
English proficiency at the postsecondary level.
Tuition Fees:
Campus | Markham | |||
Tuition | 6,410.50 | |||
Alumni Fee | 7.25 | |||
Convocation Fee* | 50.00 | |||
Health Insurance** | 783.97 | |||
Health and Wellness Fee | 5.00 | |||
Seneca Student Federation Fee | 56.50 | |||
Student Athletic Fee | 45.70 | |||
Student Bursary Levy | 3.00 | |||
Student Life Fee | 5.00 | |||
Student Support Fee | 30.00 | |||
Technology Fee | 120.00 | |||
Total Fees Due (first semester in academic year) | $7,516.92 | |||
Book & Supply Costs | ||||
Semester | Semester 1 | Semester 2 | ||
Total per Semester | 345.00 | 250.00 | ||
Career:
Career opportunities exist in the many facets of the event industry and in the public, private and non-profit sectors. You could find employment in municipal government event departments, sports firms, entertainment firms, advertising agencies, experiential and event marketing firms, attractions, corporate marketing departments, trade show management firms, charitable organizations, arts and festival organizations and industry associations. Furthermore, this program will appeal to you if you're responsible for event marketing activities within your current role and are looking to expand and advance your career within the field.
Link to Seneca College Official Website
http://www.senecacollege.ca/fulltime/EVM.html